The DTC Growth Architect A Diagnostic Publication — Vol. 01 / 2026
Working Together

Before you scale harder, find what's actually slowing growth.

See How We Work
§ 01 · The Engagement Path
The Engagement Path

One growth system. Three ways to work together.

Every engagement builds on the previous one. You don't start with the biggest commitment — you start by understanding the problem well enough to make the next decision obvious.

Level 01

Website Experience Audit

Free
See what your customers see.

A manual review of your public website experience that identifies the biggest visible friction slowing conversion.

  • Public experience review
  • Customer journey observations
  • Primary friction points
  • Personalized findings
Level 02

Growth Architecture Diagnostic

$999
Find the constraint behind the symptoms.

A complete investigation across your website, funnel, analytics and acquisition system to uncover the one issue holding growth back.

  • System diagnosis
  • Root-cause analysis
  • Priority roadmap
  • Strategy recommendations
Level 03

Growth Partner

From $2,000/mo
One team responsible for growth.

Strategy, planning and execution across every major growth channel — working from one roadmap instead of disconnected specialists.

Every engagement begins with understanding the problem. The free audit helps you see the friction. The Growth Architecture Diagnostic explains why it exists, what it's costing you, and what should happen next.

Execution only begins once the diagnosis is clear.
§ 02 · The Growth Architecture Diagnostic
Level 02 · The Primary Engagement

Stop guessing what deserves your attention.

Find the one constraint. Build the roadmap around it.

A growing business rarely has ten equally important problems — usually just one constraint creating dozens of symptoms. This diagnostic investigates your website, funnel, analytics and acquisition system to find it with evidence, so you leave with one clear priority and the roadmap to fix it.

What Happens
01

You provide access to your website, analytics, advertising accounts, and supporting systems.

02

I investigate the complete customer journey, gather evidence, and map how each issue connects.

03

The findings are reviewed together in a live strategy session where every recommendation is explained.

04

You receive a written diagnostic and a prioritized roadmap your team can execute immediately.

What You Receive
Complete Growth Architecture Diagnostic Primary Constraint Analysis Evidence-Based Findings Prioritized 90-Day Roadmap Strategic Recommendations 60-Minute Findings Session Recording & Documentation
Investment · Growth Diagnostic
$999one-time
A single, fixed investment. No retainer required.
You don't leave with a list of ideas. You leave with the one thing to fix first.
§ 03 · The Growth Partner
Level 03 · Growth Partner

One strategy. One team. Every execution channel.

Once the roadmap is clear, execution becomes the next constraint. Instead of coordinating multiple freelancers and agencies, you work with one team responsible for turning strategy into measurable growth.

Your Growth Department
Growth Strategy Website Development Conversion Optimisation (CRO) Email Marketing & Automation Paid Media (Meta & Google) Landing Pages Creative & Social Content SEO & GEO Analytics & Performance Reporting
Investment · Growth Partner
From$2,000/ month
Month-to-month partnership. Available after completing a Growth Architecture Diagnostic.
Execution works best when everyone is building toward the same diagnosis — not solving disconnected problems.
§ 04 · The Worldview
How I See Growth

The problem is rarely where everyone's looking.

Growth slows.
Symptoms appear.
The Surface

Most brands optimize here

More ads. A redesign. Another agency.

The System

I investigate here

A full system diagnosis — not surface fixes.

The primary constraint.
The roadmap.
Execution.
The symptom is where everyone looks. The constraint is where the growth actually is.
§ 05 · Questions
Before You Book

Common questions about working together.

Can't I just use the free audit?

Absolutely — start there. The free audit reads your public store. The $999 diagnostic reads your entire system, including the data and funnel behind it, and ends with a prioritized roadmap and a live call.

Do I have to sign up for the monthly partnership?

No. Most founders start and stop at the diagnostic. The partnership only exists for those who want the roadmap built with them — and it never begins cold.

Do you actually implement, or just advise?

Both. Diagnosis comes first, always. If you want the fixes built, that's the Monthly Growth Partner — where I build alongside you.

What do you need from me for the diagnostic?

Access to your site, analytics, and ad accounts. That's enough to diagnose the whole system.

How soon can we start?

The diagnostic takes about a week from access to delivery. Book a strategy session and we'll confirm the fit first.

Start Here

Not sure which step you need? Let's find out together.

Prefer to start smaller? Request a Free Audit