Every framework, playbook, template, and research paper is built from real consulting work with founder-led DTC brands — designed to help you identify constraints, prioritize improvements, and build systems that compound.
If you're new to the library, these four give the clearest understanding of how I diagnose growth systems and prioritize improvements.
A categorized reference of the most common growth bottlenecks across acquisition, conversion, and retention.
Too many issues, no clear priority.
A four-month roadmap for rebuilding a founder-led DTC growth system around a single constraint.
No clear plan to rebuild growth.
The exact checklist used in every free website audit — organised by page, priority, and impact.
Not sure what's actually wrong with your site.
The workbook behind the $999 diagnostic — the questions, criteria, and decision trees I actually use.
You want to run the diagnostic yourself.
Most founders don't need more information. They need everything about one problem in one place — frameworks, templates, and research around a single constraint.
Choose the area where growth feels constrained.
How high-converting founder-led DTC brands structure homepages that build trust before asking for the sale.
Low conversion from cold traffic.
A field checklist covering hierarchy, trust, objection handling, and CTA placement.
High add-to-cart, low checkout.
A structured review of how buyers find — or fail to find — what they came for.
Buyers can't find what they came for.
The framework for improving conversion without redesigning the entire site.
Traffic converts below category benchmark.
Diagnose why carts abandon at the final step — and the flows that win them back.
Carts abandon at the final step.
A categorized reference of the most common growth bottlenecks across the funnel.
Too many issues, no clear priority.
Patterns from 40+ retention audits — what founders consistently miss.
Customers buy once and disappear.
A complete Klaviyo build system — flows, segments, sends, reporting.
Email underperforms its potential.
Lifecycle architecture, flows, triggers, and implementation templates.
No system keeping customers engaged.
How to read a paid account that's stopped returning — before touching the budget.
Rising CAC, falling ROAS.
How premium DTC brands justify their price and structure offers that convert.
Price objections kill the sale.
How to make a first-time visitor understand why you're different — fast.
Nobody understands why you're different.
The measurement setup every DTC brand needs before optimizing anything.
Decisions made without evidence.
Field observations from 150+ diagnostic audits across founder-led DTC brands.
Where do I even start?
Everything needed to diagnose, prioritize, and rebuild a founder-led DTC growth system — the complete library, the templates, the worksheets, and the prompt system.
Short diagnostic observations from real consulting work. No marketing trends. No recycled advice. Just patterns I keep seeing across founder-led DTC brands — and how they're fixed.
If you'd like to know which constraint deserves your attention first, that's what the diagnostic is for.