/*
Theme Name: Adnan Kabir — The DTC Growth Architect
Theme URI: https://adnankabir.example
Author: Adnan Kabir
Description: Editorial marketing theme for a DTC growth consultancy. Converted from the static design system. Space Grotesk + Plus Jakarta Sans, with Space Mono for labels.
Version: 1.0.0
Requires at least: 6.0
Tested up to: 6.5
Requires PHP: 7.4
License: GNU General Public License v2 or later
Text Domain: adnan-kabir
*/

:root{
  --paper:#F8FAFC;--card:#FFFFFF;
  --ink:#1A1D24;--ink-soft:#3A3F50;--ink-mute:#8A8F9C;
  --line:#E4E8EE;--line-strong:#CDD3DC;
  --accent:#00B8D4;--accent-hover:#1AC9E3;
  --d-bg:#1A1D24;--d-bg2:#232630;--d-line:#2C2F3A;--d-text:#F8FAFC;--d-mute:#9AA0AC;
  --display:'Space Grotesk',sans-serif;--body:'Plus Jakarta Sans',sans-serif;--mono:'Space Mono',monospace;
  --maxw:1120px;--pad:40px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:var(--body);background:var(--paper);color:var(--ink-soft);font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
button{font-family:inherit;cursor:pointer}
::selection{background:var(--accent);color:var(--ink)}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--pad)}

/* MASTHEAD */
.masthead{border-bottom:1px solid var(--line);background:var(--paper)}
.masthead .wrap{display:flex;justify-content:space-between;align-items:center;padding:9px var(--pad);font-family:var(--mono);font-size:10px;letter-spacing:1.5px;text-transform:uppercase;color:var(--ink-mute)}
@media(max-width:640px){.masthead .m-right{display:none}}

/* NAV */
.nav{position:sticky;top:0;z-index:100;background:rgba(248,250,252,.9);backdrop-filter:saturate(180%) blur(10px);border-bottom:1px solid var(--line);transition:box-shadow .25s}
.nav.stuck{box-shadow:0 2px 20px rgba(26,29,36,.08)}
.nav .wrap{display:flex;align-items:center;justify-content:space-between;height:64px}
.brand{font-family:var(--display);font-weight:700;font-size:17px;letter-spacing:-.02em;color:var(--ink)}
.brand .dot{color:var(--accent)}
.nav-links{display:flex;align-items:center;gap:30px;list-style:none}
.nav-links a,.nav-links .dd-trigger{font-family:var(--body);font-weight:500;font-size:15px;color:var(--ink-soft);transition:color .18s;cursor:pointer;display:inline-flex;align-items:center;gap:4px}
.nav-links a:hover,.nav-links .dd-trigger:hover{color:var(--ink)}
.nav-links .caret{font-size:10px;color:var(--ink-mute);transition:transform .2s}
.dd{position:relative}
.dd:hover .caret{transform:rotate(180deg)}
.dd-menu{position:absolute;top:calc(100% + 12px);left:50%;transform:translateX(-50%) translateY(6px);background:var(--card);border:1px solid var(--line);border-radius:6px;box-shadow:0 20px 44px -24px rgba(26,29,36,.4);min-width:200px;padding:8px;opacity:0;visibility:hidden;transition:.2s}
.dd:hover .dd-menu,.dd:focus-within .dd-menu{opacity:1;visibility:visible;transform:translateX(-50%)}
.dd-menu a{display:block;padding:10px 12px;border-radius:4px;font-size:14px;color:var(--ink-soft)}
.dd-menu a:hover{color:var(--accent);background:var(--paper)}
.dd-menu a small{display:block;font-size:11px;color:var(--ink-mute);font-weight:400;margin-top:2px}
.nav-cta{background:var(--ink);color:var(--paper);font-family:var(--display);font-weight:700;font-size:14px;padding:11px 20px;border-radius:3px;border:0;transition:background .2s}
.nav-cta:hover{background:#2D3140}
.hamb{display:none;flex-direction:column;gap:5px;background:none;border:0;padding:6px}
.hamb span{width:22px;height:2px;background:var(--ink);transition:.25s}

/* BUTTONS */
.btn{display:inline-flex;align-items:center;gap:9px;background:var(--ink);color:var(--paper);font-family:var(--display);font-weight:700;font-size:15px;padding:15px 26px;border-radius:3px;border:0;transition:background .2s}
.btn:hover{background:#2D3140}
.btn-accent{display:inline-flex;align-items:center;gap:9px;background:var(--accent);color:var(--ink);font-family:var(--display);font-weight:700;font-size:15px;padding:15px 28px;border-radius:3px;border:0;transition:background .2s}
.btn-accent:hover{background:var(--accent-hover)}
.txtlink{font-family:var(--display);font-weight:700;font-size:15px;color:var(--ink);border-bottom:2px solid var(--accent);padding-bottom:3px;display:inline-block;transition:opacity .2s}
.txtlink:hover{opacity:.7}
.arrowlink{font-family:var(--display);font-weight:700;font-size:14px;color:var(--ink);display:inline-flex;gap:8px;transition:gap .2s,color .2s}
.arrowlink:hover{gap:12px;color:var(--accent)}

/* LABELS / HEADINGS */
h1,h2,h3,h4{font-family:var(--display);color:var(--ink);font-weight:700;letter-spacing:-.025em;line-height:1.12}
.eyebrow{font-family:var(--mono);font-size:11px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--ink-mute);display:block;margin-bottom:20px}
.eyebrow-line{display:flex;align-items:center;gap:14px;margin-bottom:26px}
.eyebrow-line span{font-family:var(--mono);font-size:11px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:var(--ink-mute);white-space:nowrap}
.eyebrow-line .ln{width:90px;height:1px;background:var(--line-strong)}

/* CHAPTER DIVIDER */
.chapter{padding-top:40px}
.chapter .bar{border-top:1px solid var(--line);padding-top:14px;display:flex;align-items:center;gap:18px}
.chapter .c{font-family:var(--mono);font-size:12px;letter-spacing:1.5px;text-transform:uppercase;color:var(--ink-mute);white-space:nowrap}
.chapter .c b{color:var(--accent);font-weight:700}
.chapter .ln{flex:1;height:1px;background:var(--line)}

section{padding:72px 0}
.reveal{opacity:0;transform:translateY(20px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}

/* HERO */
.hero{padding:60px 0 76px}
.hero .grid{display:grid;grid-template-columns:1.05fr .95fr;gap:60px;align-items:center}
.hero h1{font-size:62px;line-height:1.04;letter-spacing:-.04em;margin-bottom:28px}
.hero h1 .accent{color:var(--accent)}
.hero .lede{font-size:19px;line-height:1.7;color:var(--ink-soft);max-width:460px;margin-bottom:36px}
.hero .cta-row{display:flex;gap:28px;align-items:center;flex-wrap:wrap}

/* framed placeholder */
.frame{position:relative;background:#EDF1F5;border:1px solid var(--line-strong);aspect-ratio:5/5.4;display:flex;align-items:center;justify-content:center}
.frame::before,.frame::after,.frame .b1,.frame .b2{content:"";position:absolute;width:14px;height:14px;border:1px solid var(--ink-mute)}
.frame::before{top:8px;left:8px;border-right:0;border-bottom:0}
.frame::after{top:8px;right:8px;border-left:0;border-bottom:0}
.frame .b1{bottom:8px;left:8px;border-right:0;border-top:0}
.frame .b2{bottom:8px;right:8px;border-left:0;border-top:0}
.frame .ph{font-family:var(--mono);font-size:12px;letter-spacing:.5px;color:var(--ink-mute)}
.frame .caption{position:absolute;bottom:16px;left:20px;right:20px;display:flex;justify-content:space-between;font-family:var(--mono);font-size:10px;letter-spacing:1px;text-transform:uppercase;color:var(--ink-mute)}

/* OPERATING SYSTEM */
.os-head{display:flex;justify-content:space-between;align-items:flex-end;gap:40px;margin-bottom:56px}
.os-head h2{font-size:34px;line-height:1.14;max-width:440px}
.os-head .note{font-size:14px;color:var(--ink-mute);max-width:260px;text-align:right;line-height:1.6}
.timeline{position:relative;display:grid;grid-template-columns:repeat(6,1fr);gap:10px;padding:0 4px}
.timeline::before{content:"";position:absolute;top:8px;left:6%;right:6%;height:1px;background:var(--line-strong)}
.tl-item{text-align:center;position:relative}
.tl-node{width:16px;height:16px;border-radius:50%;background:var(--card);border:1.5px solid var(--line-strong);margin:0 auto;position:relative;z-index:1}
.tl-item.key .tl-node{background:var(--accent);border-color:var(--accent);box-shadow:0 0 0 5px rgba(0,184,212,.15)}
.tl-num{font-family:var(--mono);font-size:11px;color:var(--ink-mute);margin:16px 0 8px}
.tl-title{font-family:var(--display);font-weight:600;font-size:16px;color:var(--ink);letter-spacing:-.01em}
.tl-item.key .tl-title{color:var(--accent)}
.tl-desc{font-size:12.5px;color:var(--ink-mute);line-height:1.45;margin-top:8px;padding:0 6px}
.os-stats{display:grid;grid-template-columns:1.1fr repeat(4,1fr);gap:24px;align-items:center;border-top:1px solid var(--line);margin-top:56px;padding-top:32px}
.os-stats .runlabel{font-family:var(--mono);font-size:10px;letter-spacing:1.2px;text-transform:uppercase;color:var(--ink-mute);line-height:1.6}
.os-stats .stat .num{font-family:var(--display);font-weight:700;font-size:28px;color:var(--ink);letter-spacing:-.03em;line-height:1}
.os-stats .stat .num .p{color:var(--accent)}
.os-stats .stat .lbl{font-size:13px;color:var(--ink-mute);margin-top:6px;line-height:1.35}

/* CENTERED SECTION HEAD */
.center-head{text-align:center;max-width:640px;margin:0 auto 52px}
.center-head .eyebrow{color:var(--ink-mute)}
.center-head h2{font-size:38px;line-height:1.12}

/* FREE AUDIT */
.audit-grid{display:grid;grid-template-columns:1fr .85fr;gap:56px;align-items:center}
.audit-frame{aspect-ratio:16/10.5}
.audit-right .eyebrow{color:var(--ink-mute)}
.audit-right h3{font-size:26px;margin-bottom:26px;line-height:1.18}
.audit-list{border-top:1px solid var(--line);margin-bottom:28px}
.audit-list .item{display:flex;gap:16px;padding:16px 0;border-bottom:1px solid var(--line);align-items:flex-start}
.audit-list .n{font-family:var(--mono);font-size:12px;font-weight:700;color:var(--accent);flex:none;padding-top:1px}
.audit-list p{font-size:15px;color:var(--ink-soft)}

/* CASE CARDS */
.sec-head{max-width:640px;margin-bottom:48px}
.sec-head h2{font-size:38px;line-height:1.12;margin-bottom:18px}
.sec-head p{font-size:17px;color:var(--ink-soft);line-height:1.7}
.sec-head.right{margin-left:auto;text-align:right}
.card-grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.case-card{background:var(--card);border:1px solid var(--line-strong);border-radius:4px;padding:24px;display:flex;flex-direction:column;transition:transform .3s,box-shadow .3s,border-color .3s}
.case-card:hover{transform:translateY(-6px);box-shadow:0 30px 60px -38px rgba(26,29,36,.3);border-color:var(--ink)}
.case-card .ch{display:flex;justify-content:space-between;align-items:center;margin-bottom:20px}
.case-card .cf{font-family:var(--display);font-weight:700;font-size:15px;color:var(--ink)}
.case-card .badge{font-family:var(--mono);font-size:10px;font-weight:700;letter-spacing:.5px;color:var(--accent);border:1px solid var(--accent);border-radius:3px;padding:3px 9px}
.case-card .irw{display:grid;grid-template-columns:repeat(3,1fr);gap:10px;padding-bottom:18px;border-bottom:1px solid var(--line);margin-bottom:18px}
.case-card .irw .k{font-family:var(--mono);font-size:9px;font-weight:700;letter-spacing:1px;text-transform:uppercase;color:var(--ink-mute);display:block;margin-bottom:5px}
.case-card .irw .v{font-family:var(--display);font-weight:600;font-size:14px;color:var(--ink)}
.case-card .blk{margin-bottom:16px}
.case-card .blk .l{font-family:var(--mono);font-size:10px;font-weight:700;letter-spacing:1.5px;text-transform:uppercase;color:var(--ink-mute);display:block;margin-bottom:6px}
.case-card .blk.mech{border-left:2px solid var(--accent);padding-left:14px}
.case-card .blk.mech .l{color:var(--accent)}
.case-card .blk p{font-size:14px;color:var(--ink-soft);line-height:1.55}
.case-card .blk.res p{color:var(--ink);font-weight:700}
.case-card .placeholder{color:var(--ink-mute)!important;font-weight:400!important}
.seeall{margin-top:28px}

/* INTERSTITIAL STATEMENT */
.statement{padding:80px 0}
.statement .lbl{font-family:var(--mono);font-size:11px;letter-spacing:1.5px;text-transform:uppercase;color:var(--ink-mute);margin-bottom:26px}
.statement .txt{font-family:var(--display);font-weight:400;font-size:33px;line-height:1.35;letter-spacing:-.02em;color:var(--ink)}
.statement .txt .accent{color:var(--accent)}
.statement.center{text-align:center}
.statement.center .txt{max-width:720px;margin:0 auto}
.statement.left .txt{max-width:620px}

/* RESOURCES (dark cards) */
.res-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.res-item{display:flex;flex-direction:column}
.res-card{background:var(--d-bg);border-radius:4px;padding:22px;min-height:210px;display:flex;flex-direction:column;position:relative;overflow:hidden;transition:transform .3s}
.res-card::before{content:"";position:absolute;inset:0;background-image:linear-gradient(var(--d-bg2) 1px,transparent 1px),linear-gradient(90deg,var(--d-bg2) 1px,transparent 1px);background-size:32px 32px;opacity:.35}
.res-item:hover .res-card{transform:translateY(-6px)}
.res-card .rc-top{position:relative;display:flex;justify-content:space-between;align-items:center;margin-bottom:auto}
.res-card .rc-label{font-family:var(--mono);font-size:10px;font-weight:700;letter-spacing:1.5px;color:var(--accent)}
.res-card .rc-report{font-family:var(--mono);font-size:10px;letter-spacing:1px;color:var(--d-mute)}
.res-card h3{position:relative;color:var(--d-text);font-size:22px;line-height:1.2;margin:44px 0 auto}
.res-card .rc-meta{position:relative;font-family:var(--mono);font-size:10px;letter-spacing:1px;text-transform:uppercase;color:var(--d-mute);margin-top:24px}
.res-item .rc-desc{font-size:14px;color:var(--ink-soft);line-height:1.55;margin:20px 0 14px}

/* FIELD NOTES */
.notes-list{border-top:1px solid var(--line)}
.note-row{display:grid;grid-template-columns:150px 1fr auto;gap:28px;align-items:center;padding:24px 4px;border-bottom:1px solid var(--line);transition:padding-left .25s}
.note-row:hover{padding-left:14px}
.note-row .date{font-family:var(--mono);font-size:11px;letter-spacing:.5px;color:var(--ink-mute)}
.note-row .nt{font-family:var(--display);font-weight:700;font-size:19px;color:var(--ink);letter-spacing:-.015em}
.note-row .nt span{display:block;font-family:var(--body);font-weight:400;font-size:14px;color:var(--ink-mute);margin-top:5px;letter-spacing:0}
.note-row .read{font-family:var(--display);font-weight:700;font-size:14px;color:var(--ink);white-space:nowrap;transition:color .2s}
.note-row:hover .read{color:var(--accent)}
.notes-more{text-align:center;margin-top:40px}

/* ABOUT */
.about-grid{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}
.about-frame{aspect-ratio:1/1}
.chip{position:absolute;font-family:var(--mono);font-size:9px;font-weight:700;letter-spacing:1px;text-transform:uppercase;color:var(--ink);background:var(--card);border:1px solid var(--line-strong);padding:6px 10px;white-space:nowrap;z-index:2}
.chip.c1{top:22%;left:-14px}
.chip.c2{top:44%;right:-18px}
.chip.c3{bottom:20%;left:24%}
.chip::before{content:"";position:absolute;width:18px;height:1px;background:var(--accent)}
.chip.c1::before{right:-18px;top:50%}
.chip.c2::before{left:-18px;top:50%}
.chip.c3::before{right:-18px;top:50%}
.about-right .eyebrow{color:var(--ink-mute)}
.about-right h2{font-size:36px;line-height:1.14;margin-bottom:22px}
.about-right p{font-size:18px;color:var(--ink-soft);line-height:1.75;margin-bottom:26px;max-width:440px}

/* BRIEFING */
.briefing{text-align:center;max-width:640px;margin:0 auto}
.briefing .eyebrow{color:var(--ink-mute)}
.briefing h2{font-size:38px;margin-bottom:18px;line-height:1.12}
.briefing p{font-size:17px;color:var(--ink-soft);max-width:520px;margin:0 auto 32px;line-height:1.7}
.capture{display:flex;gap:10px;max-width:470px;margin:0 auto}
.capture input{flex:1;font-family:var(--body);font-size:15px;padding:14px 18px;border:1px solid var(--line-strong);border-radius:3px;background:var(--card);color:var(--ink)}
.capture input:focus{outline:2px solid var(--accent);outline-offset:1px;border-color:transparent}
.capture .btn{white-space:nowrap}

/* FINAL CTA */
.final-cta{background:var(--d-bg);position:relative;overflow:hidden;padding:120px 0;text-align:center}
.final-cta::before{content:"";position:absolute;inset:0;background-image:linear-gradient(var(--d-bg2) 1px,transparent 1px),linear-gradient(90deg,var(--d-bg2) 1px,transparent 1px);background-size:40px 40px;opacity:.4}
.final-cta .inner{position:relative;max-width:760px;margin:0 auto;padding:0 var(--pad)}
.final-cta .eyebrow{color:var(--accent);margin-bottom:26px}
.final-cta h2{font-size:46px;line-height:1.1;color:var(--d-text);letter-spacing:-.03em;margin-bottom:38px}

/* FOOTER */
footer{background:var(--paper);border-top:1px solid var(--line);padding:60px 0 32px}
.foot-grid{display:grid;grid-template-columns:1.7fr 1fr 1fr 1fr;gap:40px;padding-bottom:48px}
.foot-brand .brand{font-size:20px;display:inline-block;margin-bottom:14px}
.foot-brand p{font-size:14px;color:var(--ink-mute);max-width:300px;line-height:1.6}
.foot-col h4{font-family:var(--mono);font-weight:700;font-size:10px;letter-spacing:1.5px;text-transform:uppercase;color:var(--ink-mute);margin-bottom:16px}
.foot-col a{display:block;font-size:14px;color:var(--ink-soft);padding:5px 0;transition:color .18s}
.foot-col a:hover{color:var(--accent)}
.foot-bottom{border-top:1px solid var(--line);padding-top:24px;display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:12px}
.foot-bottom span{font-family:var(--mono);font-size:11px;letter-spacing:.5px;color:var(--ink-mute)}

/* MOBILE */
@media(max-width:900px){
  :root{--pad:22px}
  .nav-links{position:fixed;inset:0 0 0 auto;width:min(320px,84vw);background:var(--card);flex-direction:column;align-items:flex-start;gap:6px;padding:88px 26px;box-shadow:-20px 0 60px -30px rgba(26,29,36,.4);transform:translateX(100%);transition:transform .3s;z-index:99}
  .nav-links.open{transform:translateX(0)}
  .nav-links li{width:100%}
  .nav-links a,.nav-links .dd-trigger{font-size:17px;padding:8px 0}
  .dd-menu{position:static;transform:none;opacity:1;visibility:visible;box-shadow:none;border:0;border-left:1px solid var(--line);border-radius:0;margin:2px 0 8px 8px;padding:0 0 0 10px;min-width:0}
  .dd:hover .caret{transform:none}
  .hamb{display:flex;z-index:100}
  .hamb.on span:nth-child(1){transform:translateY(7px) rotate(45deg)}
  .hamb.on span:nth-child(2){opacity:0}
  .hamb.on span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
  .hero .grid{grid-template-columns:1fr;gap:40px}
  .hero h1{font-size:40px}
  .os-head{flex-direction:column;align-items:flex-start;gap:16px}
  .os-head .note{text-align:left}
  .timeline{grid-template-columns:1fr 1fr;gap:28px 16px}
  .timeline::before{display:none}
  .tl-item{text-align:left;display:grid;grid-template-columns:auto 1fr;gap:12px;align-items:start}
  .tl-node{margin:2px 0 0}
  .tl-num{margin:0 0 4px;grid-column:2}
  .tl-title,.tl-desc{grid-column:2}
  .tl-desc{padding:0}
  .os-stats{grid-template-columns:1fr 1fr;gap:24px}
  .os-stats .runlabel{grid-column:1/-1}
  .audit-grid{grid-template-columns:1fr;gap:36px}
  .about-grid{grid-template-columns:1fr;gap:44px}
  .card-grid-3,.res-grid{grid-template-columns:1fr}
  .sec-head.right{text-align:left;margin-left:0}
  .statement .txt{font-size:26px}
  .note-row{grid-template-columns:1fr auto;gap:14px}
  .note-row .date{grid-column:1/-1;margin-bottom:-8px}
  .capture{flex-direction:column}
  .capture .btn{width:100%;justify-content:center}
  .foot-grid{grid-template-columns:1fr 1fr;gap:32px}
  .foot-brand{grid-column:1/-1}
  .hero h1{font-size:40px}
  .final-cta h2{font-size:32px}
  .sec-head h2,.center-head h2,.briefing h2{font-size:29px}
  section{padding:52px 0}
  .statement{padding:56px 0}
  .chip{display:none}
}
@media(prefers-reduced-motion:reduce){*{transition:none!important;scroll-behavior:auto}.reveal{opacity:1;transform:none}}

/* Editor content (blog / generic pages) */

.ak-content{font-size:17px;line-height:1.8;color:var(--ink-soft)}
.ak-content h2{font-size:30px;margin:32px 0 14px}
.ak-content h3{font-size:22px;margin:26px 0 10px}
.ak-content p{margin-bottom:18px}
.ak-content a{color:var(--accent);text-decoration:underline}
.ak-content ul,.ak-content ol{margin:0 0 18px 22px}
.ak-content li{margin-bottom:8px}
.ak-content img{max-width:100%;height:auto;border-radius:6px}
.ak-content blockquote{border-left:2px solid var(--accent);padding-left:20px;margin:22px 0;color:var(--ink);font-family:var(--display)}